U.S. Beer Sales Drop 6.3% as $4.51 Gas Squeezes Convenience Spending
Updated
Updated · CNBC · May 13
U.S. Beer Sales Drop 6.3% as $4.51 Gas Squeezes Convenience Spending
1 articles · Updated · CNBC · May 13
Beer, full malt beverage and cider volumes fell 6.3% year over year through May 2, a sharper slide than the roughly 3% declines seen from November to mid-April.
Convenience-channel volumes at chains such as 7-Eleven, Wawa, Shell and Exxon dropped about 9% in the two weeks since April 26, reinforcing analysts' view that high fuel costs are hitting commute- and impulse-driven purchases.
AAA put average U.S. gasoline at about $4.51 a gallon—up 52% since the Iran conflict—and Bernstein said higher pump prices increasingly track weaker beer demand, especially in expensive fuel markets.
California showed the steepest deterioration, with a 16% volume deceleration as gas averaged $6.16 a gallon; Arizona and Texas also slowed, with volumes down 10% and nearly 7%.
The weakness is now showing up beyond beer and comes as U.S. consumer sentiment hit a fresh record low in May, suggesting broader cyclical pressure on discretionary spending.
Is the American beer industry facing a perfect storm from high gas prices and the growing sobriety movement?
As rivals falter, what is Constellation Brands' secret to selling more premium beer during an economic downturn?
Beyond beer, how will AI and non-alcoholic drinks reshape the beverage industry's future amid this consumer crisis?