German Court Rules Mondelēz Misled Shoppers Over 90g Milka Bar as Price Rose to €1.99
Updated
Updated · BBC.com · May 13
German Court Rules Mondelēz Misled Shoppers Over 90g Milka Bar as Price Rose to €1.99
6 articles · Updated · BBC.com · May 13
Bremen regional court said Mondelēz cheated consumers and breached competition law by cutting Milka Alpenmilch bars to 90g from 100g while keeping packaging that preserved the product’s familiar look.
€1.99 bars sold in near-identical purple wrappers created a misleading expectation of the old size, the court said, adding that only a clear, easily noticeable notice on the wrapper could have avoided deception.
Mondelēz said it had disclosed the change on its website and social media and cited higher supply-chain costs, but the ruling is not yet final and the company has one month to appeal.
14.6% chocolate inflation in the year to August 2025 has fueled wider shrinkflation disputes in Germany, where consumer group VZHH added 77 products to its 2025 'rip-off packaging' list and also flagged some lighter Ritter Sport bars.
With cocoa prices plummeting, must brands legally reverse 'shrinkflation' or will they just pocket the extra profit?
How will Germany's strict new law this September affect hundreds of other products practicing 'shrinkflation' on store shelves?