Peter Jackson Calls AI a Special Effect, Warns It Could Destroy the World at Cannes
Updated
Updated · India Today · May 13
Peter Jackson Calls AI a Special Effect, Warns It Could Destroy the World at Cannes
6 articles · Updated · India Today · May 13
At a Cannes masterclass, Peter Jackson said AI in film is "no different from other special effects" but warned the technology is also "going to destroy the world."
Jackson drew his line at consent, saying AI duplicates are acceptable only when actors have licensed their likenesses and calling it "absolutely critical" to stop faces being stolen for films.
He said Hollywood's broader AI anxiety is also hurting motion-capture performers, arguing a Gollum-type role now has little chance of awards recognition despite Andy Serkis delivering a fully human performance.
The remarks came a day after Jackson received an Honorary Palme d'Or and as Warner Bros. pushes The Lord of the Rings: The Hunt for Gollum to Dec. 17, 2027.
As Hollywood creates digital actors, what prevents an AI likeness from being used forever, far beyond an original agreement?
Jackson calls AI a tool, but when it learns from artists' work, who should profit from the final creation?