OnePlus 15 Drops Hasselblad, Cuts Display Resolution as Brand Shifts From Flagship Balance to Gaming
Updated
Updated · gizmochina · May 12
OnePlus 15 Drops Hasselblad, Cuts Display Resolution as Brand Shifts From Flagship Balance to Gaming
5 articles · Updated · gizmochina · May 12
OnePlus 15 marks a strategic pivot away from the brand’s earlier all-round flagship formula, prioritizing gaming features over camera and display prestige.
That shift includes dropping Hasselblad branding, lowering screen resolution and moving to smaller camera sensors—clear trade-offs versus recent premium-focused OnePlus models.
The change contrasts with the OnePlus 11, which emphasized flagship speed, fast charging and clean Android at a lower price despite missing extras like wireless charging.
OnePlus 13 had already started that transition by restoring many omitted premium features, but the OnePlus 15 pushes the lineup further toward a more specialized gaming identity.
Is OnePlus's pivot to gaming a desperate survival tactic or a savvy move to find a new niche?
With OnePlus and Realme now merged, will the brand’s unique 'flagship killer' identity be completely erased?