May 13 Memes Flood Social Media as 2019 'Kalank' Lyric Sparks Annual Trend
Updated
Updated · Mashable India · May 13
May 13 Memes Flood Social Media as 2019 'Kalank' Lyric Sparks Annual Trend
2 articles · Updated · Mashable India · May 13
May 13 posts and memes spread widely online as users revived an annual joke built around the date’s sound-alike link to “Main tera.”
The trend comes from Arijit Singh’s 2019 'Kalank' song, where the Hindi phrase “Main tera” is heard as “May 13,” turning the calendar date into a recurring meme.
Social media users shared reaction posts, flirtatious forwards and nostalgic jokes, framing May 13 as a day to message a partner or crush.
Amazon MX Player and fan accounts amplified the meme, showing how a box-office flop still produced a durable internet ritual through one catchy lyric.
As Amazon uses memes to win India's streaming war, is Netflix’s ad-free model now a critical weakness?
Can AI, which now drives 20% of retail sales, ever replicate the authentic human creativity behind a viral meme?