Amazon Offers Prime at 50% Off for 18-24 Users and Assistance Recipients

5 articles · Updated · ZDNet · May 12

$7.49 a month or $69 a year gets eligible 18-24-year-olds and students Amazon Prime under the Prime for Young Adults plan, while Prime Access offers it for $7 a month to qualifying low-income customers.
The young-adult program includes a 6-month free trial and lasts up to four years or until age 25, when it converts to a standard membership unless canceled.
Prime Access requires income or benefit verification, includes a 30-day free trial, gives full Prime benefits, and must be reverified annually.
Regular Prime still costs $139 a year or $15 a month, making both discount tracks roughly half-price ahead of Prime Day's return in June 2026.

As Amazon offers deep discounts to new users, are its loyal, full-price Prime members now paying for a devalued service?

With AI now revealing a year of price history, will Amazon's famous Prime Day 'deals' be exposed as simple price manipulation?

Can Amazon's new discounts fend off Walmart's physical store advantage and reignite growth in a saturated US market?