Apple Eyes Aggressive iPhone 18 Pro Pricing Near $1,099 as RAM Shortage Lifts Android Costs
Updated
Updated · MacRumors · May 12
Apple Eyes Aggressive iPhone 18 Pro Pricing Near $1,099 as RAM Shortage Lifts Android Costs
5 articles · Updated · MacRumors · May 12
Jeff Pu said Apple is likely to keep iPhone 18 Pro pricing unchanged or only slightly above the iPhone 17 Pro line, which starts at $1,099 and $1,199 in the U.S.
The call hinges on Apple using its scale to secure better leverage with RAM suppliers even as the chip shortage pushes some Android phone makers toward price increases.
Apple has already warned of significantly higher memory costs in the current March-June quarter, but Pu expects savings in displays and cameras to help offset that pressure.
The iPhone 18 Pro models are expected in September with 12GB RAM and upgrades including a faster A20 Pro chip, a smaller Dynamic Island and satellite 5G.
To keep the iPhone 18 Pro's price stable, is Apple secretly cutting costs on other key components like its display and camera?
As a memory 'supercycle' inflates costs, can Apple's supply chain power truly shield the iPhone 18 Pro from industry-wide price hikes?