75% of Readers Say Sony Must Cut Xperia Prices Before May 13 Launch
Updated
Updated · PhoneArena · May 12
75% of Readers Say Sony Must Cut Xperia Prices Before May 13 Launch
1 articles · Updated · PhoneArena · May 12
Nearly 75% of PhoneArena readers said lower prices are the main change Sony needs to sell more Xperia phones, outweighing calls for better hardware or a redesign.
The pressure centers on the rumored Xperia 1 VIII, which is expected to cost about €300 more in Europe than Samsung's Galaxy S26 Ultra and Apple's iPhone 17 Pro Max.
About 12% of respondents said Sony can do nothing to improve its position, reflecting how far the brand has slipped in the smartphone market.
Only about 7% backed better hardware and 6% a major design update, suggesting price—not features—is seen as Sony's clearest path ahead of its May 13 premiere.
With its gaming arm testing flexible prices, why does Sony's mobile unit ignore pleas for a more affordable Xperia?
As chip shortages raise all phone prices, can Sony's features justify costing hundreds more than an iPhone or Galaxy?