Spotify Marks 20 Years, Names Taylor Swift Its Most-Streamed Artist Ever
Updated
Updated · Variety · May 12
Spotify Marks 20 Years, Names Taylor Swift Its Most-Streamed Artist Ever
13 articles · Updated · Variety · May 12
Spotify used its 20th anniversary launch to disclose its all-time streaming leaders for the first time, with Taylor Swift topping artists and The Weeknd’s “Blinding Lights” leading songs.
The new “Spotify 20: Your Party of the Year(s)” feature lets users revisit their first day on the service, first streamed song, total unique songs played and all-time top artist.
A personalized playlist of each listener’s 120 most-played tracks is also rolling out, with play counts and shareable cards available to both free and premium users.
Spotify also named Bad Bunny’s “Un Verano Sin Ti” its most-streamed album ever, “The Joe Rogan Experience” its top podcast and Sarah J. Maas’ “A Court of Thorns and Roses” its top premium audiobook.
Beyond a nostalgic campaign, how will Spotify use its 20-year data advantage to permanently reshape AI music discovery against rivals?
Does turning 20 years of music history into shareable stats deepen our love for music or just gamify personal memories?