Simon Zhu Raises $100 Million for Game Studios, Backing New Star Wars Title
Updated
Updated · Bloomberg · May 12
Simon Zhu Raises $100 Million for Game Studios, Backing New Star Wars Title
1 articles · Updated · Bloomberg · May 12
$100 million from Simon Zhu’s new GreaterThan Group is being deployed into video-game creators, with a new Star Wars game central to the investment push.
Zhu, a former NetEase executive, built the strategy after leaving the company when it cut spending on new games during a broader industry pullback.
One featured bet is Casey Hudson, the Mass Effect director, underscoring GreaterThan’s focus on established developers and gaming intellectual property.
The fund positions Zhu for a comeback in a market where large publishers have turned more cautious on fresh game investments.
Is Simon Zhu's exodus from big tech the start of a new, creator-led era for AAA game development?
Amidst a tech war and hardware crunch, can a $100M fund deliver a new Star Wars game on time?
With BioWare's legends reunited, will their new Star Wars RPG be a revolution or just high-stakes nostalgia?