Updated
Updated · Fox News · May 11
Jena Sims Launches 2026 SI Swimsuit Week With Behind-the-Scenes Bikini Parade
Updated
Updated · Fox News · May 11

Jena Sims Launches 2026 SI Swimsuit Week With Behind-the-Scenes Bikini Parade

4 articles · Updated · Fox News · May 11
  • Jena Sims opened Sports Illustrated Swimsuit launch week by posting behind-the-scenes bikini-parade footage from this year’s fitting on social media Monday.
  • The post builds momentum for the 2026 issue, which marks Sims’ third straight appearance after her earlier run as SI Swimsuit Rookie of the Year.
  • Sports Illustrated said model galleries and the official 2026 launch arrive Tuesday, May 12, extending the week’s rollout beyond Sims’ teaser.
  • New York City events on May 15 and 16 will add live shows and meet-and-greets, with Sims listed among the models scheduled to appear.
What is the real strategy behind SI Swimsuit's surprisingly diverse 2026 model lineup?
Why is Sports Illustrated now charging fans up to $699 to meet its models in person?
Is Jena Sims' social media savvy making her more influential than her famous athlete husband?