Kylie Jenner Promotes Kylie Cosmetics in Bikini Shoot for 2 New Lip Products

7 articles · Updated · Fox News · May 11

Instagram photos and video showed Kylie Jenner posing in a strapless black bikini under running water to market new Kylie Cosmetics releases.
The campaign centered on coconut water lip stains and cloud balms, with the shower setting and soaked look framing the products' latest push.
Days earlier, Jenner appeared with Timothee Chalamet at a Knicks-76ers playoff game at Madison Square Garden, where New York won 108-102.
The promotion caps a busy stretch for Jenner that also included the May 4 Met Gala and a recent Coachella trip with Kendall Jenner and Hailey Bieber.

Was Kylie's whirlwind May schedule a masterful marketing campaign for her new beauty products?

Beyond its 11,000 hours of work, did Kylie's Met Gala gown represent art or just elaborate branding?

How does a $100,000 Met Gala ticket and a luxury gown help sell affordable cosmetics to her fanbase?