Gears of War: E-Day Sponsors AAA's TripleMania 34 on Sept. 11 and 13
Updated
Updated · Gameranx · May 11
Gears of War: E-Day Sponsors AAA's TripleMania 34 on Sept. 11 and 13
3 articles · Updated · Gameranx · May 11
AAA said Gears of War: E-Day will sponsor TripleMania 34, the Mexican wrestling promotion’s marquee event set for Sept. 11 and 13.
The tie-up extends Xbox’s reach into WWE programming because WWE acquired AAA in 2025 with Fillip and has already woven talent exchanges and storylines between the two promotions.
Latino gamers appear to be a key target for the campaign, with the partnership framed as a way to build on the franchise’s popularity in that audience.
September timing has also fueled speculation that E-Day could launch around the event, though no release date has been announced and Xbox may confirm plans at its June 7 showcase.
Is Gears of War's Lucha Libre sponsorship a clever launch hint, or a new global marketing playbook for Xbox?
With its iconic weapon absent on E-Day, will the new Gears of War finally reveal the brutal origin of the Chainsaw Lancer?