Bragg Gaming Signs 711 Sportsbook Deal in Belgium Ahead of 2026 World Cup

11 articles · Updated · MarketWatch · May 11

Bragg Gaming signed a definitive agreement with 711 to launch the operator’s new Belgian online sportsbook, extending their partnership beyond casino gaming.
711’s recent F+ license from the Belgian Gaming Commission cleared the way for the sports-betting rollout, giving Bragg a broader foothold in Belgium.
Kambi’s Turnkey Sportsbook will power the betting product, while Bragg’s player account management system will link casino and sportsbook services in one 711.be portal.
Bragg is also deploying its Fuze engagement tools to 711’s Belgian sports vertical, with the launch scheduled before the 2026 World Cup.

With Belgium’s betting market shrinking, can a new sportsbook succeed before the World Cup with no ads or bonuses?

Will AI engagement tools help this sportsbook thrive, or simply highlight the appeal of unregulated offshore competitors?