NBC Adds 4 Scripted Shows for 2026-27 as The Traitors Pushes Law & Order to 10 PM
Updated
Updated · Deadline · May 11
NBC Adds 4 Scripted Shows for 2026-27 as The Traitors Pushes Law & Order to 10 PM
19 articles · Updated · Deadline · May 11
Four new scripted series will join NBC’s 2026-27 lineup, with fall launches for Peter Krause drama “Line of Fire” and comedy “Newlyweds,” while only two shows were canceled: “Brilliant Minds” and “Stumble.”
Thursday is getting the biggest reshuffle: Peacock hit “The Traitors” will open the night at 8 p.m., “Law & Order: SVU” stays at 9 p.m., and the 26th-season “Law & Order” shifts from 8 p.m. to 10 p.m.
NBC is holding two other pickups for midseason — David Boreanaz-led “The Rockford Files” and comedy “Sunset P.I.” — to spread marketing support and manage shorter 10-episode orders.
The schedule still leans heavily on sports, with NBA on Tuesdays, football on weekends and MLB arriving next fall, even as NBC says it is rebuilding primetime around stability, flow and broad broadcast appeal.
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The 2026 Upfronts: How AI, Streaming, and Mergers Are Transforming TV Ad Spend
Overview
The 2026 television advertising landscape is experiencing a major transformation, as highlighted in the latest Upfronts. Ad spend is shifting away from traditional broadcast and cable toward streaming and digital platforms, driven by changing consumer habits and rapid technological advancements. The industry is preparing for these changes, with new planning guides and a strong focus on Connected TV and audio. This pivot to digital-first media makes robust cross-channel performance measurement more important than ever, helping advertisers make smarter decisions. Overall, these trends signal a new era where technology and evolving viewer preferences are reshaping how TV advertising works.