Wiingy Says AI Cut Broadcasting Jobs 36.2% and Wages 19.5% From 2022 to 2024
Updated
Updated · TV Technology · May 11
Wiingy Says AI Cut Broadcasting Jobs 36.2% and Wages 19.5% From 2022 to 2024
11 articles · Updated · TV Technology · May 11
Broadcasting lost 36.2% of jobs between May 2022 and May 2024, while real wages fell 19.5%—the steepest pay decline among occupations in Wiingy’s study.
Wiingy linked the drop to AI content tools reshaping media work, using post-ChatGPT search trends, keyword volumes, U.S. wage data and employment records against automation forecasts from Oxford and the WEF.
Data-heavy digital roles also shrank but less sharply: data entry jobs fell 14%, copywriting 11.5% and web design 11%, reinforcing the report’s view that routine text and data tasks are most exposed.
Hands-on and performance-based work held up better, with yoga and fitness demand up 21% and massage therapy up 11.3%, while video editing was described as shifting toward supervising AI output rather than disappearing.
What now separates an AI-proof career from one that is facing extinction?
With AI freezing entry-level hiring, how can the next generation launch their professional careers?
From Layoffs to Learning: How AI Is Reshaping Jobs, Skills, and Careers in Media and Tech (2022–2024)
Overview
Between 2022 and 2024, the labor market saw major changes, especially in the media and technology sectors. The media industry faced a sharp rise in job losses, jumping from 3,774 in 2022 to 21,417 in 2023, then slightly decreasing to 15,039 in 2024. These numbers are much higher than the average annual job cuts from 2010 to 2017, showing a clear shift. This trend highlights how industry restructuring and new technologies like AI are reshaping jobs, with the impact being more targeted rather than affecting all workers equally. The changes reflect both challenges and new opportunities in the evolving workforce.