Updated
Updated · Bloomberg · May 11
Breitling cuts over 50 jobs amid luxury slump and rising costs
Updated
Updated · Bloomberg · May 11

Breitling cuts over 50 jobs amid luxury slump and rising costs

9 articles · Updated · Bloomberg · May 11
  • The Swiss watchmaker has eliminated roles this year across its headquarters and global subsidiaries, including in HR, marketing and sustainability.
  • The cuts come as Chief Executive Georges Kern seeks to revive the business after weaker luxury demand, higher costs and Swiss franc strength hurt results.
  • Breitling, known for its Navitimer watches, is owned by private equity firms Partners Group and CVC Capital Partners.
Breitling is cutting jobs as a new CEO arrives. Is this a strategic reset or the beginning of the end?
Can launching more brands save Breitling when its own aggressive expansion strategy has already failed?