Marketers promote NAD+ longevity claims ahead of scientific evidence

6 articles · Updated · NPR · May 11

Wellness and longevity influencers are pushing NAD+ pills and infusions, while researchers say evidence for extending lifespan or improving health remains limited.
Scientists are studying the compound's potential role in ageing, but current marketing has outpaced proven clinical benefits and may overstate what is known.
The gap highlights broader tensions in the longevity industry, where consumer demand and promotional claims often move faster than rigorous medical evidence.

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