Kevin Hart sells brand ownership and oversight to Authentic Brands Group

5 articles · Updated · Bloomberg · May 10

The January deal gave Hart an undisclosed payment and an equity stake in New York-based Authentic Brands Group.
The arrangement left unanswered questions about the future of Hart's namesake media company, amid a year marked by internal chaos and conflict.
Authentic manages the likenesses of celebrities including Marilyn Monroe, Muhammad Ali, Shaquille O'Neal and David Beckham.

Will Kevin Hart's brand suffer the same fate as other ABG acquisitions like Sports Illustrated and Brooks Brothers?

What is the future of Hart's company, Hartbeat, under a firm known for licensing brands and stripping assets?