1 articles · Updated · en.clickpetroleoegas.com.br · May 9
In Brazil, the shift followed América Móvil’s integration of Claro, NET and Embratel, approved by Anatel in 2014, with NET’s website now redirecting customers to Claro services.
The change reflected a market pivot from pay TV and landlines to broadband, fiber, 5G and streaming, as operators consolidated billing, apps, customer service and bundled offers under one brand.
Brazilian pay TV peaked at 19.81 million subscriptions in 2014, while 2024 data showed 32.7 million households paying for streaming, helping turn NET from a household-facing brand into Claro’s underlying infrastructure.
Was erasing the iconic NET brand the ultimate power move for Claro to win Brazil's 5G and fiber war?
As Claro's empire grows by acquiring rivals, can anyone effectively challenge its dominance in Brazil's internet market?
The death of a telecom giant like NET proves no brand is safe. Which major tech icon will be next?