5 articles · Updated · The Wall Street Journal · May 10
Executive vice-president Gerard Laird-Dunn said the gain followed investments in technology upgrades and new hires at the family-run distiller, based in Colts Neck, New Jersey.
The company, founded in 1698 and formally established in 1780, remains family-owned and says younger and older generations have clashed over modernisation, including packaging, digital platforms and spending.
Laird & Co, a leading US apple brandy seller, exports to 18 overseas markets and has survived Prohibition, wartime production shifts and the pandemic by repeatedly diversifying while preserving family control.
How did the Laird family reclaim their 300-year-old company after selling majority control to outside investors?
After 300 years of tradition, what does a new whiskey blend reveal about the future of Laird & Co.?
Why does America's oldest New Jersey distillery now make its famous Applejack exclusively in Virginia?