The Electric Kiss opens the 79th Cannes Film Festival

6 articles · Updated · The New York Times · May 7

Pierre Salvadori's 1920s Paris comedy launches the festival on Tuesday, with a same-day release in hundreds of French cinemas under Cannes rules.
The film follows a fake psychic who deceives a widower before falling in love with him, and Salvadori said he saw it as better suited to opening than competing.
Festival director Thierry Frémaux said the release rule, introduced about 15 years ago, is meant to build commercial momentum and reinforce Cannes's commitment to theatrical cinema through May 23.

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