YouTube consultants advise top creators on algorithm-driven growth
Updated
Updated · CNBC · May 10
YouTube consultants advise top creators on algorithm-driven growth
4 articles · Updated · CNBC · May 10
Paddy Galloway, who has worked with MrBeast, charges from $15,000 a month and says clients average 350% year-on-year view growth.
Creators including Forrest Galante, Jesser and Humphrey Yang use strategists to refine titles, thumbnails, retention and broader concepts as YouTube increasingly rewards longer, TV-friendly videos.
YouTube says it has paid creators more than $100bn since 2021, while its US streaming share reached 12.7%, helping fuel demand for outside advisers and the platform's own creator support teams.
Is the secret to YouTube stardom no longer creativity, but a $15,000 monthly check?
As algorithms demand perfection, is YouTube's quirky, authentic era officially over?
With AI now predicting viral hits, are human YouTube 'whisperers' becoming obsolete?