This weekend, hand soaps are 50% off, body wash up to 65% off, lotions start at $6 and SPF products are discounted by as much as 70%.
The promotion also includes candles and summer-themed scents, with highlighted items such as three-wick candles, sensitive-skin hand soap and fragrance mists.
The retailer pitches the event as a chance to stock up for the season, with a broad range of personal care and home fragrance products included.
Amid falling sales and rising debt, is this major sale a savvy growth strategy or a risky gamble for Bath & Body Works?
Are frequent, deep discounts creating loyal customers for brands, or just training shoppers to never pay full price again?