Roku rolls out shaking The Roku Channel icon on home screen

9 articles · Updated · Cord Cutters News · May 10

The software update is being introduced gradually to millions of Roku devices and smart TVs worldwide, with the wobble appearing intermittently when users open or power on the interface.
Roku says the change is meant to drive launches and viewing time for its free, ad-supported service, whose films, TV, live news and originals help generate advertising revenue.
The move follows a similar animation added in February for Roku-owned Howdy, while some users welcome easier discovery of free content and others criticise the feature as intrusive.

Is Roku's self-promoting interface the new blueprint for winning the fiercely competitive free streaming wars?

Can Roku's aggressive 'nudging' strategy fuel its ad empire, or will it ultimately alienate its 100 million households?