Anri Armer updates financial mom-isms with professional advice

5 articles · Updated · sundaytimes.timeslive.co.za · May 9

In a Mother’s Day-themed column, the Momentum Financial Planning adviser revisits four sayings, from “money doesn’t grow on trees” to saving for a rainy day.
She argues modern planning should add diversified investing, emergency funds, insurance, scenario modelling, wills, estate planning and tax-efficient retirement strategies to inherited money habits.
Armer says family financial beliefs form a “money fingerprint”, and that advice can preserve useful lessons while replacing outdated myths to improve resilience and long-term growth.

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