Lidl overhauls loyalty scheme with new points system
Updated
Updated · BBC.com · May 10
Lidl overhauls loyalty scheme with new points system
6 articles · Updated · BBC.com · May 10
The UK discounter ended monthly freebies such as pastries and vegetables, with shoppers now earning one point per £1 spent through its Lidl Plus app.
Lidl said the change gives customers more choice over when and how to redeem rewards, but some shoppers said the new scheme is less generous and could weaken loyalty.
The move follows recent loyalty changes at Asda and M&S, as retailers refine rewards during rising food prices and analysts say shoppers ultimately prioritise overall basket costs.
As Lidl's new scheme demands higher spending for old rewards, will its price-savvy customers simply switch to Aldi?
In the supermarket loyalty war, do complex points systems ultimately benefit the retailer more than the price-conscious shopper?