Amanda Caswell changes ChatGPT brainstorming with MrBeast-inspired obsession framework
Updated
Updated · Tom's Guide · May 8
Amanda Caswell changes ChatGPT brainstorming with MrBeast-inspired obsession framework
2 articles · Updated · Tom's Guide · May 8
Using a repeatable prompt, she asks ChatGPT to analyse ideas for audience psychology, emotional triggers, hidden patterns and overlooked frustrations, then generate five deeper angles.
Caswell says the shift produced more useful ideas by treating the chatbot as a pattern-analysis engine rather than a source of generic suggestions or a replacement for human creativity.
She frames the approach around MrBeast’s habit of relentlessly studying what drives clicks, retention and sharing, arguing that better observations and questions lead AI to surface stronger insights.
When AI masters audience psychology, does all creative content inevitably become the same?
Can using AI to analyze our personal failures actually trap us inside our own cognitive biases?
As 'prompt engineering' evolves into 'context engineering,' what new human skills become irreplaceable?