Sony sends GTA 6 marketing to prompt PS4 users to upgrade

5 articles · Updated · Kotaku · May 9

Emails and PlayStation notifications tell users to buy a PS5 before Grand Theft Auto 6 launches on 19 November 2026, though some PS5 owners also reportedly received them.
The push is notable because Sony is a marketing partner for Rockstar and Take-Two, and GTA 6 recently appeared in Sony earnings materials as the only third-party game shown.
The campaign has fuelled speculation that fresh GTA 6 news could arrive soon, as Take-Two chief Strauss Zelnick gives multiple interviews ahead of the game’s release.

Is Sony's aggressive GTA 6 marketing push just about the game, or is it a play to secure console dominance?

With GTA 6's budget soaring past $1 billion, will its price tag set a new, expensive standard for all gamers?

Will this massive marketing blitz six months before launch create unstoppable hype or risk burning out fans before the game even arrives?