KT fined over misleading Galaxy S25 ads and contract cancellations

11 articles · Updated · 매일경제 · May 8

South Korea's regulator imposed a 640 million won penalty and corrective order after KT canceled 7,127 pre-orders at a Gwacheon commission meeting.
The Korea Communications Commission said KT advertised pre-booking benefits as broadly available, though they were actually capped at 1,000 customers on a first-come, first-served basis.
The order requires clearer disclosure of benefits and conditions, contract completion and anti-recurrence measures, while KT's clean record and user-protection rating reduced the sanction.

Is a 640 million won fine enough to change the misleading practices of a telecommunications giant like KT?

Beyond fines, how are consumers protected from 'clerical errors' that cancel thousands of smartphone pre-orders?