Beets and beet supplements surge into the US mainstream

1 articles · Updated · Fox News · May 9

A 2025 Penn State Extension report said beet acreage has more than doubled since 2007 to 17,013 acres across 7,543 US operations.
Restaurants are adding more beet dishes and supplements such as powders, gummies and juice shots are booming, though experts say whole beets offer more fiber and broader benefits.
The trend reflects demand for low-calorie, plant-forward foods linked to blood pressure, blood flow and metabolic health, even as beets' earthy taste remains polarising, especially among younger consumers.

As beet supplements boom, are consumers missing key benefits found only in the whole vegetable?

Is the beet boom a lasting dietary shift or just another wellness fad destined to be replaced?

How will marketers convince Gen Z to embrace the earthy beet as their next big wellness trend?