Visit Baton Rouge celebrates 9.4 million visitors and $1.3 billion spending
Updated
Updated · WBRZ · May 9
Visit Baton Rouge celebrates 9.4 million visitors and $1.3 billion spending
8 articles · Updated · WBRZ · May 9
In Baton Rouge, the 2025 tourism total supported 42,000 jobs, the organisation said, as the Louisiana capital neared 10 million visitors.
Laura Cating said the visitor economy was helping people build careers in the industry while serving and giving back to the city.
Visit Baton Rouge is also launching a new "Live Like a Local" advertising campaign featuring hometown representatives sharing their stories and welcoming visitors.
With 9.4 million visitors, how will the city's massive revitalization plan impact the daily lives of its current residents?
As Baton Rouge invests billions in new developments, can it preserve the authentic local charm it now promises to tourists?
After a record year, can Baton Rouge overcome major hurdles to reclaim its status as a top live music destination?