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Updated · Nerdist · May 8LEGO raises product age limit to 100+ for Attenborough birthday tribute
6 articles · Updated · Nerdist · May 8
- The company marked Sir David Attenborough's 100th birthday on Friday with a social media post showing a box relabelled from 4-99 to 4-100+.
- LEGO said there is no age limit for people who never stop playing, framing the change as a tribute to the broadcaster and naturalist's centenary.
- It was unclear whether LEGO will change printed packaging in stores or whether the updated age range was only created for the online celebration.
Beyond the birthday post, will LEGO create conservation-themed sets inspired by Sir David Attenborough? Will LEGO's viral '100+' age limit tribute ever actually appear on physical toy boxes?