Match Group stock rises 3.15% but trails Bumble

8 articles · Updated · MarketWatch · May 8

Shares closed at $36.96 on Friday as the S&P 500 gained 0.84% and the Dow Jones Industrial Average edged up 0.02%.
Bumble climbed 4.62% to $3.62, leaving Match lagging a key peer despite the broader market's positive session.
Match ended 5.71% below its 52-week high of $39.20, while trading volume of 4.0 million was 1.4 million below its 50-day average.

With paying users in decline, can Match Group's major AI pivot and Hinge's growth truly reverse the company's fortunes?

As both Match and Bumble abandon the 'swipe,' whose AI strategy will win over a generation exhausted by digital dating?