A24 reopens Cherry Lane Theatre and adds Wild Cherry restaurant in New York
Updated
Updated · Hollywood Reporter · May 8
A24 reopens Cherry Lane Theatre and adds Wild Cherry restaurant in New York
9 articles · Updated · Hollywood Reporter · May 8
The studio bought the 167-seat off-Broadway venue for just over $10m in 2023 and reopened it in 2025 with a 45-seat restaurant in Manhattan's West Village.
A24 says the project deepens in-person engagement with young fans as it broadens beyond films and TV into live events, merchandise, books and possible additional city spaces.
Backed by private equity and valued at $3.5bn two years ago, A24 is using the theatre, restaurant, pop-ups and premieres to grow while trying to preserve its indie cachet.
As A24 scales up to blockbuster budgets, can its carefully crafted 'indie cool' identity survive the pressures of mainstream success?
With its fan app struggling, can A24's exclusive physical experiences truly sustain its global community and brand loyalty?