Apple farms out Apple Intelligence backroom to Google Gemini
Updated
Updated · The Wall Street Journal · May 8
Apple farms out Apple Intelligence backroom to Google Gemini
9 articles · Updated · The Wall Street Journal · May 8
The Wall Street Journal opinion piece says the move lets Apple retain customer-data control while positioning itself to switch among AI suppliers as services become commoditised.
The article argues this supports Apple's strategy of defending the iPhone business rather than chasing costly artificial-superintelligence bets, while preserving profitability and user lock-in.
It also notes critics see risks of dependence on Google or antitrust concerns, but contends Apple's longer-term threat remains a rival device that could replace the smartphone.
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