Toyota accelerates reforms after North America loss

9 articles · Updated · Automotive News · May 8

New CEO Kenta Kon said tariffs, heavier EV spending and the Iran war pushed Toyota North America into the red.
Kon pledged structural changes, including simplifying Toyota's product lineup, as the automaker responds to rising costs and pressure on regional performance.
The loss highlights how trade barriers, electrification investment and geopolitical conflict are straining carmakers' earnings and forcing faster operational overhauls.

Can Toyota's internal reforms truly offset massive losses from global tariffs and the escalating Iran war?

As Toyota simplifies its lineup to cut costs, which popular car and truck models could be on the chopping block?

Is Toyota's diverse 'multi-pathway' EV strategy a brilliant hedge or a costly mistake against all-in competitors?