Kalshi and Madison Square Garden Entertainment form multi-year partnership
Updated
Updated · MarketWatch · May 8
Kalshi and Madison Square Garden Entertainment form multi-year partnership
9 articles · Updated · MarketWatch · May 8
The deal names Madison Square Garden's sixth-floor concourse the Kalshi Concourse and adds digital-board and LED advertising throughout the New York venue.
The companies said the partnership will weave Kalshi into the fan experience at concerts and comedy events, especially around merchandise and concessions areas.
The agreement comes as Kalshi's event-betting platform gains traction; the company said on Thursday it raised $1 billion, valuing it at $22 billion.
With a $22B valuation, is Kalshi’s MSG partnership a brilliant marketing move or a costly regulatory gamble?
When betting platforms sponsor iconic venues, where does entertainment end and financial speculation begin for the average fan?