Updated
Updated · The Wall Street Journal · May 8
Ted Turner manages Atlanta Braves for one game during losing streak
Updated
Updated · The Wall Street Journal · May 8

Ted Turner manages Atlanta Braves for one game during losing streak

8 articles · Updated · The Wall Street Journal · May 8
  • On 11 May 1977 in Pittsburgh, the 38-year-old owner replaced Dave Bristol, and Atlanta lost again before National League president Chub Feeney removed him the next day.
  • Players said Turner largely left strategy to coaches, copied Pirates manager Chuck Tanner and made one notable late pinch-hit call that produced a double but not a comeback.
  • The episode came during a 16-game skid and became one of the most unusual moments of Turner's Braves ownership, which lasted until 1996; his managerial record was 0-1.
Was Ted Turner's infamous one-game stint a baseball failure but a brilliant marketing success?
What does Turner's stunt reveal about the limits of a CEO's hands-on leadership in specialized fields?