Sony deploys AI tools in games and partners Bandai Namco
Updated
Updated · Wccftech · May 8
Sony deploys AI tools in games and partners Bandai Namco
12 articles · Updated · Wccftech · May 8
At its FY25 earnings presentation, Sony said internal tools are already used in shipped titles at Naughty Dog and San Diego Studio, which recently released MLB The Show 26.
The company said Mockingbird speeds facial animation, while AI also supports hair modelling, QA, software engineering and 3D workflows, using fine-tuned proprietary models to improve consistency and control.
Sony says AI should amplify, not replace, creators, as it also expands use across film and music; the move makes it one of the largest game publishers openly adopting such tools.
With AI adding $700M in revenue, will PlayStation's new personalization tools prioritize player discovery or just maximize corporate profit?
Facing a severe memory shortage, will Sony’s 'human-centric' AI truly amplify artists or become a tool for aggressive cost-cutting?
Sony’s 2026 AI Strategy: Driving 10x Faster Game Animation and $700M Revenue Boost Through Human-Centric Innovation
Overview
In 2026, Sony and PlayStation embraced a human-centric AI philosophy, focusing on AI as a tool to enhance human creativity and productivity rather than replace it. This approach addresses industry concerns about AI displacing creative professionals and is driven by a commitment to protect artistic integrity while managing rising development costs. Sony invests heavily in proprietary AI solutions, developing specialized tools like 'Mockingbird' for animation and AI-powered systems that boost productivity and visual quality. Despite external challenges like memory shortages and geopolitical tensions causing hardware delays, Sony adapts by extending the PS5 lifecycle and deepening partnerships. Their AI-driven innovations also personalize player experiences and generate significant revenue, reinforcing Sony's leadership in ethical, creator-empowering AI integration across entertainment.