Apple showcases four iPhone 17 Pro Max short films at MAMI Mumbai festival
Updated
Updated · 9to5Mac · May 7
Apple showcases four iPhone 17 Pro Max short films at MAMI Mumbai festival
10 articles · Updated · 9to5Mac · May 7
The films by Shreela Agarwal, Ritesh Sharma, Robin Joy and Dhritisree Sarkar were made for MAMI Select's Filmed on iPhone programme in Mumbai.
Apple said the directors used features including ProRes RAW, Cinematic Mode, Action Mode, Apple Log 2 and 8x optical zoom, with MacBook Pro and iPad Pro also supporting production.
The showcase builds on Apple's wider push with MAMI to position the iPhone as a professional filmmaking tool, highlighting its flexibility in difficult lighting, movement, audio and post-production workflows.
Does filming on an iPhone truly democratize cinema, or just hide the other significant costs of production?
With phone cameras now rivaling pro gear, is the real barrier for new filmmakers storytelling, not technology?