Greek tourism posts record 2025 arrivals and receipts as stays shorten
Updated
Updated · Kathimerini English Edition · May 7
Greek tourism posts record 2025 arrivals and receipts as stays shorten
12 articles · Updated · Kathimerini English Edition · May 7
INSETE said inbound tourism reached 38 million arrivals and €22.6 billion, or €23.6 billion including cruises, while overnight stays stayed flat at 230 million.
Average stay fell to 6.1 nights from 7.4 before Covid, but spending per night rose to €97, with UK, Turkey and the US driving nearly 45% of revenue growth.
The study flagged widening regional gaps and fatigue in Germany, while urging mature destinations to target higher-spending visitors and expand activity across more places and seasons.
Greece's top tourist market shows 'fatigue' but record numbers. What does this paradox hide?
Will Greece's new laws against overtourism make it a destination only for the wealthy?
With record tourism and new labor laws, is Greece building a sustainable or fragile future?