Once Upon a Farm raises net sales outlook after 44% first-quarter sales rise
Updated
Updated · MarketWatch · May 7
Once Upon a Farm raises net sales outlook after 44% first-quarter sales rise
10 articles · Updated · MarketWatch · May 7
The organic baby food maker now expects 2026 net sales of $313 million to $323 million, above its prior $302 million to $310 million range and ahead of analysts' $306.1 million estimate.
First-quarter sales reached $72.7 million, beating forecasts, while the net loss narrowed to $15.8 million from $19.5 million a year earlier.
The company cited strong retail demand and expansion to about 3,500 refrigerated coolers in Whole Foods, Walmart and Target stores, with plans for roughly 5,000 by year-end.
Why is Once Upon a Farm's stock falling despite its record sales and raised yearly outlook?
Can a refrigerated cooler network truly disrupt the massive shelf-stable baby food market?
Is the company's premium brand strong enough to justify its high valuation to investors?