Ina Garten podcast sparks bidding war before launch

11 articles · Updated · Bloomberg · May 7

The contest is unfolding even though the celebrity podcast has not yet debuted, underscoring strong industry demand for Garten's upcoming show.
The report frames the scramble as part of a wider boom in celebrity podcasts, with platforms competing aggressively for high-profile talent and anticipated audiences.
The pre-launch frenzy highlights Garten's popularity and suggests established media figures can command significant interest before releasing a single episode.

With a bidding war for an unreleased show, is the celebrity podcast market a bubble about to burst?

As AI-generated shows emerge, will the human connection that fuels the podcast boom survive?