John Ternus outlines Apple's user-focused AI strategy
Updated
Updated · 9to5Mac · May 7
John Ternus outlines Apple's user-focused AI strategy
12 articles · Updated · 9to5Mac · May 7
In an April interview before being named incoming CEO, Ternus said Apple uses AI to build products, features and experiences rather than ship technology for its own sake.
The remarks come ahead of an expected iOS 27 AI push, with an overhauled Siri reportedly central after criticism of Apple Intelligence and delays to promised Siri upgrades.
Apple launched Apple Intelligence in 2024 and made modest AI changes in iOS 26, while executives say the technology remains in its early innings.
Is Apple's new 'open' AI strategy a brilliant pivot or a quiet surrender to its rivals?
Can new CEO John Ternus transform the world's biggest hardware company into a dominant AI platform?