Imperial Brands shares slip 2.93% in rough market session

6 articles · Updated · MarketWatch · May 7

The stock closed at £27.53 as the FTSE 100 fell 1.55% to 10,276.95 on Thursday.
Imperial Brands underperformed the broader market and finished 24.22% below its 52-week high of £36.32, reached on 19 December.
Trading volume was 1.8 million shares, below the 50-day average of 2.7 million, indicating lighter-than-usual activity during the sell-off.

Imperial Brands promises growth, so why did its stock plummet more than the overall market?

Can Imperial's costly pivot to vaping and heated tobacco win against its much larger rivals?