The platform offers a free plan and paid packages from $15 a month, versus Photoshop's $22.99 monthly subscription or more than $200 a year prepaid.
Its tools include background removal, face and outfit swaps, image generation, scaling, product enhancement and staging, aimed at creators and e-commerce users seeking faster, simpler workflows.
The shift reflects frustration with Photoshop's steep learning curve and recurring fees, as AI editing tools gain traction by prioritising automation, accessibility and speed over manual precision.
As AI art becomes common, are manual Photoshop skills now a premium, high-value craft?
Can Adobe's AI pivot defend its empire, or will a 'SaaSpocalypse' dethrone the king of creative software?
What are the hidden ethical and environmental prices for the new wave of instant, AI-powered creativity?