Founder Matthew Tesvich said terms were undisclosed; the Atlanta western-wear retailer plans to keep the anti-odor sock brand operating under new ownership.
Tesvich, 25, will stay through year-end and work on R&D as Western Wearhouse adds the socks to complement its boot business.
Launched as OX SOX in 2020, the startup used chemical-free odor technology, expanded to all 50 states and seven continents, and had been targeting about $1 million in annual revenue.
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