The organic beverages maker sold nearly 8.9 million shares at the bottom of its $21-to-$24 target range and is due to start trading Thursday under ticker SUJA.
Suja is based in Oceanside, California, and its market debut will test investor appetite for new listings priced conservatively.
The company is majority owned by private-equity firm Paine Schwartz Partners, which stands to gain liquidity from the public offering.
As the #1 cold-pressed juice brand, why did Suja's billion-dollar IPO price at the lowest possible end?
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