Updated
Updated · The Wall Street Journal · May 7
Samsung Electronics stops selling TVs and home appliances in China
Updated
Updated · The Wall Street Journal · May 7

Samsung Electronics stops selling TVs and home appliances in China

11 articles · Updated · The Wall Street Journal · May 7
  • The move affects televisions, washing machines and refrigerators, while production at its Suzhou appliance factory continues and smartphone and chip sales in China remain unchanged.
  • Samsung said fierce local competition and a fast-changing market drove the decision after its TV and home-appliance division posted a 200 billion won operating loss last year.
  • Its China market share had fallen to 3.62% in offline TV sales and below 0.5% in refrigerators and washing machines, as domestic brands held dominant positions.
By ceding TVs to rivals, is Samsung preparing to dominate China's more lucrative AI and chip markets?
Will China's home appliance giants now challenge Samsung and LG on a global scale?
Is Samsung's exit the start of a mass foreign brand exodus from China’s consumer market?